Marketing & Sales
mobi |eng | 2014-05-28 | Author:Jill Konrath

Listen to what your colleagues say and note where you can improve what you’re doing. Run the role-play until the material is ingrained in your brain and you’re comfortable with ...
( Category: Skills December 2,2017 )
mobi, azw3 |eng | 2013-09-30 | Author:Marc Ecko [Ecko, Marc]

BOW IN THE PRESENCE OF GREATNESS: How to Collaborate with Domain Experts 1. Don’t Toady. Bow It’s annoying to them if you’re a fanboy. It’s distracting to them if you ...
( Category: Creativity December 2,2017 )
mobi |eng | 2015-03-02 | Author:Ben Parr

Balancing Intrinsic vs. Extrinsic Rewards When McDonald’s first introduced healthier items to its menu—Caesar salad, fruit and yogurt parfait, grilled chicken sandwich wrap—it was hailed as an important step toward ...
( Category: Skills December 2,2017 )
mobi |eng | 2007-12-04 | Author:Bob Stone & Ron Jacobs

EXHIBIT 14–8 BuyerZone.com Web Page CASE STUDY: CMA Ontario Telemarketing Campaigns Contributed by Greenfield Services, Inc., based in Alexandria, Ontario. BACKGROUND The Certified Management Accountants of Ontario (CMA) is a ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2015-11-08 | Author:Jean-Marie Dru

Darty: 3.0 Customer Service What do a magnet on your refrigerator that lets you order pizzas, a connected button that watches over your white goods and instantly calls customer service ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2012-01-01 | Author:Randy Schwantz [Schwantz, Randy]

Creating Credibility Matching and mirroring helps create rapport by creating comfort, by actively seeking paths of connection at the conscious and subconscious level. It is a pragmatic, easy-to-use technique that ...
( Category: Marketing & Sales December 2,2017 )
mobi, azw |eng | 2015-10-05 | Author:Michael Port

8. Once you start, don’t stop. Commit to the joke or you won’t get a laugh. If you back off as you’re telling it or you tell it halfheartedly, the ...
( Category: Skills December 2,2017 )
mobi, pdf |eng | 2009-03-08 | Author:Ron Karr

A few years ago, a financial services organization hired my firm to come in and examine its sales training program. After carefully scrutinizing the program, I realized that their financial ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2016-01-04 | Author:Karen Clark

BONUS TIP: Do you ever play the “Ask me about my job!” game at home parties? You can do this online, too. I recommend finding (or creating) an image for ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2009-04-16 | Author:James C. Anderson;Nirmalya Kumar;James A. Narus

New elements that also are likely candidates for inclusion in the standard offering are those for which (1) most of the costs are incurred in their initial development or deployment; ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2016-02-22 | Author:Jeff Gramm

7 Daniel Loeb and Hedge Fund Activism: The Shame Game “It seems that Star Gas can only serve as your personal ‘honey pot’ from which to extract salary for yourself ...
( Category: Skills December 2,2017 )
mobi, epub |eng | 2011-09-25 | Author:Debbie Millman [Millman, Debbie]

Let’s face it: There is a lot of bad stuff out there. Think about all the advertising that’s focused on kids. It’s bad stuff—there’s a lot of bad shit going ...
( Category: Graphic Design December 2,2017 )
mobi |eng | 2007-10-05 | Author:Roger Blackwell;Tina Stephan

0 T?+E ROLLING STONES: BRANDING STRATEGIES BEYOND SATISI,CTIOW We were very conscious we were in a totally new era. Rock and roll changed the world. It reshaped the way people ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2014-05-18 | Author:Erik Saelens

Dig up your archives How it all started, what happened along the way, anecdotes, successes, client letters, historic packaging, and funny stories: there is a goldmine of stories right in ...
( Category: Skills December 2,2017 )
mobi, pdf |eng | 2013-10-29 | Author:V. Kumar

Four seeding strategies are identified, according to the group of individuals that is selected for the initial communication about a referral program. High-degree seeding strategy is used when the initial ...
( Category: Marketing & Sales December 2,2017 )